Setting a new industry benchmark for clean, trusted wellness products.

TORONTO, September, 2026 — Astadaily®, a Canadian wellness brand specializing in science-backed natural astaxanthin supplements, announced that Astadaily Astaxanthin Pure has earned the Clean Label Project™ Purity Award. According to Clean Label Project, it is the first astaxanthin supplement to receive this distinction, establishing a new benchmark for purity and transparency in the category.

Made with natural astaxanthin derived from Haematococcus pluvialis microalgae, Astadaily Astaxanthin Pure reflects the brand’s commitment to clean sourcing, controlled production and transparent quality. It is also the first astaxanthin supplement certified by Clean Label Project and has now achieved the organization’s higher Purity Award standard.

The Purity Award places Astadaily among a select group of wellness products that have met Clean Label Project’s demanding testing standards. Astadaily Astaxanthin Pure was independently purchased from retail, tested in an ISO-accredited laboratory and screened for potential contaminants, including heavy metals, pesticide residues and plasticizers. Products are then benchmarked against others in their category, with only those performing among the cleanest qualifying for the award.

“As a scientist and a founder, this recognition is incredibly meaningful,” said Dr. Alvin Cheng, founder and CEO of Astadaily and its parent company, Iconthin Biotech. “From day one, we set out to create natural astaxanthin supplements that people could feel genuinely confident taking clean, effective and produced to standards that go beyond basic industry requirements. The Purity Award validates the care and integrity we put into every stage, from cultivating the microalgae to extracting and formulating the finished product. It is independent proof that doing things the right way makes a meaningful difference for consumers.”

— Alvin Cheng, CEO, Iconthin Biotech Corp.

For people choosing supplements to support their everyday wellness, the Purity Award offers a clear sign of independently evaluated quality. It goes beyond what appears on the label by recognizing products that have been tested, screened and shown to perform strongly for purity within their category.

“At Clean Label Project, our mission is to help consumers identify products that rise above the norm,” said Molly Hamilton, Executive Director of Clean Label Project. “We look for products that are independently tested, carefully screened and demonstrably cleaner than others in their category. Astadaily Astaxanthin Pure not only met those expectations, it earned our Purity Award and became the first astaxanthin supplement to receive this distinction. Astadaily’s commitment to quality and transparency is exactly what we seek to recognize through the Purity Award.”

— Molly Hamilton, Executive Director, Clean Label Project

This independent recognition gives wellness consumers credible evidence that Astadaily Astaxanthin Pure has been evaluated beyond standard label claims, helping them make more informed and confident choices.

Astadaily is part of a broader vision at Iconthin Biotech to unlock the potential of microalgae as a sustainable source of functional ingredients for human health. Microalgae can produce valuable nutrients using controlled cultivation systems with efficient use of land and resources, creating new possibilities for cleaner and more sustainable wellness products.

By integrating strain selection, advanced indoor closed cultivation and supercritical CO₂ extraction, Iconthin Biotech is developing scalable microalgae-derived ingredients with an emphasis on consistency, purity and responsible production. The Purity Award for Astadaily Astaxanthin Pure demonstrates how this approach can move from scientific innovation to independently verified consumer products.

Astadaily® is a Canadian wellness brand specializing in science-backed natural astaxanthin supplements. Created by Iconthin Biotech Corp., Astadaily combines expertise in microalgae cultivation and extraction with a commitment to quality, transparency and accessible everyday wellness.

Founded in Toronto in 2016, Iconthin Biotech Corp. develops microalgae-derived ingredients and consumer health products. Its integrated platform combines strain selection, advanced indoor closed cultivation and supercritical CO₂ extraction to support consistent, scalable production of natural astaxanthin.

Clean Label Project is a nonprofit organization focused on bringing transparency to consumer product labeling. Through independent testing and benchmarking, it helps consumers identify products that meet elevated standards for purity and quality.