Iconthin Biotech recently participated in CHFA NOW Toronto with Astadaily®, its consumer wellness brand, connecting with retailers, distributors, creators, and other members of Canada’s natural health community.

Organized by the Canadian Health Food Association (CHFA), CHFA NOW is a major gathering for Canada’s natural, organic, and wellness sector. As Canada’s largest trade association dedicated to these industries, CHFA brings together manufacturers, retailers, wholesalers, distributors, and importers, making the event an important platform for industry connection and collaboration.

At Booth 951, the Astadaily® team met with new retail partners, reconnected with familiar industry contacts, and shared the brand’s focus on natural astaxanthin. The event provided Iconthin Biotech with an opportunity to engage directly with professionals across the natural health sector and hear what matters to retailers and their customers.

Astadaily® also showcased its Clean Label Project® Purity Award-winning Astaxanthin Pure and introduced upcoming products. The occasion was especially meaningful as Iconthin Biotech celebrated its 10th anniversary alongside Canada’s natural health community.

Another highlight was attending the CHFA Industry Achievement Awards, which celebrate the people contributing to the growth of Canada’s natural health industry. Iconthin Biotech was pleased to join the CHFA community in recognizing the winners and finalists.

Iconthin Biotech appreciates everyone who visited the booth, shared questions, and took part in conversations throughout CHFA NOW Toronto. The company looks forward to continuing these industry relationships and bringing Astadaily® to more communities.